Reliance’s JioBharat finds good initial response, but may not be enough to hurt Bharti Airtel badly- Analysts
时间:2024-06-26 13:05:57 阅读(143)
Reliance Jio’s affordable 4G phone JioBharat may find good initial acceptance in the market, but will not significantly impact rival Bharti Airtel due to its own better offerings, customer loyalty, and service restrictions, among other reasons, said BNP Paribas in a research note. Reliance’s JioBharat is poised to attract a significant portion of the remaining 250 million 2G feature phone users in the country.Reliance’s JioBharat phone gets good initial market feedback…
The affordable 4G feature phone, priced at INR 999, has garnered positive feedback from trade checks, with demand reported at this price point due to the lack of alternatives in the market. The company aims to sell 1 million devices during the beta trial phase through physical distribution channels, and analysts believe it is likely to achieve this target comfortably.
Considering these factors, BNP Paribas analysts believe that Bharti Airtel’s position in the market is unlikely to be significantly affected by the launch of JioBharat. While the new device is expected to attract some customers in its segment, the majority of feature phone users are not expected to churn in large numbers due to existing loyalties and limited benefits from switching to JioBharat’s offerings.
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