Ad impressions on digital advertising grow by 43% in July-September 2023, reveals TAM report

Ad impressions on digital advertising grow by 43% in July-September 2023, reveals TAM report

Digital medium witnessed an increase in impressions by 43% in July-September 2023 compared to January-March 2023. Ad impressions on Digital Advertising witnessed growth during both the periods April-June 2023 and July-September 2023 of 60% and 43% respectively compared to January-March 2023. July-September 2023 observed growth of 30% in ad impressions compared to July-September 2022, according to a report by TAM.

Services was the leading sector with 51% share of impressions during July-September 2023. The top 10 sectors together added 86% share of ad impressions in July-September 2023. Retail was the only new entrant in the top 10 sectors during July-September 2023 over April-June 2023 on digital advertising.

During July-September 2023, there were five new advertisers present in the top 10 list compared to April-June 2023. During July-September 2023, the top 10 advertisers collectively added 18% share of ad impressions.

Amazon was the leading brand in July-September 2023. Compared to April-June 2023, Amazon.In ascended to first position in July-September 2023. The top 10 brands contributed 14% share of ad impressions in July-September 2023. Five new brands entered the top 10 list during July-September 2023 compared to April-June 2023.

Retail Outlets-Departmental Stores Category witnessed growth by 9.3 times during July-September 2023 compared to April-June 2023. Ecom-Media/Ent./Social Media among categories witnessed highest increase in impression with growth of 27% followed by cars with 133% growth during July-September 2023 compared to April-June 2023.

Twitter.com was the leading publisher with 44% share of impressions in July-September 2023. The top 10 web publishers together accounted for 50% share of ad impressions in July-September 2023.

During July-September 2023, YouTube alone had 12% of impressions. The top 10 web publishers together accounted for 50% share of ad impressions in July-September 2023. Desktop Display retained its first position with 46% share of impressions in July-September 2023 compared to April-June 2023.

Programmatic was the most popular method for promoting ads on digital platforms, accounting for 86% of total ad impressions, followed by Ad Network method with 11% share in July-September 2023. In transaction methods, Programmatic retained its first position with 86% share of impressions in July-September 2023 over April-June 2023.

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