63% Gen-Z prefers brand supporting social causes, says Yuvaa’s report

63% Gen-Z prefers brand supporting social causes, says Yuvaa’s report

Yuvaa, an youth impact organisation, has unveiled its Gen-Z trends report titled ‘Not All Gen Z’. As per the report, 63% of Gen-Z shoppers prefer brands that support social causes. While 71% of Gen-Z prioritise brands that are environment-friendly.

Furthermore, 77% of Gen-Zs consider price when buying something. The report highlighted that Gen-Z might not be big spenders as of yet, but they are still the biggest decision-makers when it comes to household spending. Thus, their purchasing decisions impact the industry.

While Gen-Zs are split equally between feminist and non-feminist brands, but 60% women prefer feminist brands. Moreover, it is digital world and brands are just living in it, which means that Gen-Z can see through inauthenticity and all forms of washing -pink, green and rainbow, and won’t shy away from calling brands out on it.

The report further focused that for Gen-Zs, it is time to ditch the outdated playbook as there are four new Cs on the block, that is, community, content, connections and cause apart from the most important C – cheap.

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