Zillion launches Rewards-as-a-Service for brands

Zillion launches Rewards-as-a-Service for brands

Zillion, one of India’s multi-brand loyalty programs, a part of the BharatPe Group, announced the launch of a Rewards-as-a-Service (RaaS) platform for brands that have an existing loyalty currency. The company will be targeting to onboard banks and large enterprises, including those with an extensive distribution network.

Rewards-as-a-Service platform will enable brands to have the flexibility of running their loyalty currency while offering a redemption platform for its customers. The platform offers a host of options to choose from, including e-vouchers, products, utilities, air miles and more, eliminating the hassle of brands having to onboard multiple partners to offer redemption choices to its customers. The pricing will be competitive as the platform will operate on a bidding model, ensuring customers get the best price.

Zillion is a multi-brand loyalty program, designed to engage with customers and reward them for purchases with loyalty coins that can be redeemed later. Currently, its members can earn coins at 50-plus brands – in-store and online. The customers can earn ‘Zillion coins’ for routine spending, across the network of offline and online partners, including groceries, fuel, entertainment, travel, apparel and more. The partners of Zillion include renowned brands from multiple industries including retail, fuel, banking, payments, entertainment, hospitality and travel. Some of its key partners include HPCL, BookMyShow, American Express, Amazon, Flipkart and many more.

Follow us on Twitter, Instagram, LinkedIn, Facebook