CEO at 24, Devita Saraf’s Vu Televisions thrives, achieving Rs 1400 crore milestone

CEO at 24, Devita Saraf’s Vu Televisions thrives, achieving Rs 1400 crore milestone

In the dynamic realm of technology, Devita Saraf emerges as a shining example of entrepreneurial triumph. Serving as the Founder, Chairman, and CEO of Vu Televisions, she embarked on a visionary quest that transformed into a company boasting an annual revenue exceeding Rs 1000 crore.

Born into a business-centric milieu in Mumbai, Saraf, a graduate of the University of Southern California, demonstrated a passion for the industry from an early age. Hailing from the lineage of Rajkumar Saraf, former chairman of Zenith Computers, she rapidly ascended the corporate ladder, achieving the position of Director of Marketing at Zenith Computers by the age of 21.

The initial years presented challenges, with the company generating Rs 30 crore in business during the first 8 years. Undeterred, Devita’s unwavering commitment and visionary approach bore fruit, propelling the company into a Rs 1,400-crore TV manufacturing powerhouse today, as reported by Business Today.

Devita’s dedication to innovation manifested in her strategic decision to blend TV and computer features, pioneering advanced products that distinguished Vu Televisions in the market.

In an insightful interview, she elucidated her motivation to return to India from the US, driven by the desire to craft technology products tailored for the Indian market and its customers.

Devita’s journey was not devoid of challenges, and her narrative transcends mere business success—it encapsulates the reshaping of the narrative for Indian technology companies, showcasing their potential on a global stage.