Betterhalf onboards Aseem Sharma as head of growth and marketing

Betterhalf onboards Aseem Sharma as head of growth and marketing

Betterhalf, a matrimony super app and premier tech-enabled end-to-end wedding planning and fulfilment company, announces the appointment of Aseem Sharma as the company’s new head of growth and marketing. As part of the appointment, he will be responsible for leading and scaling the company’s growth, capitalising on Betterhalf’s market positioning to further accelerate the company’s expansion in the wedding services business.

The wedding industry in India has yet to witness substantial technological advancements that could significantly impact widespread customer acquisition, facilitate seamless online bookings through product-oriented approaches, and automate service operations. Betterhalf has created a playbook for weddings in India and Aseem brings forth extensive experience in the realm of growth and product leadership. With his appointment, Betterhalf is eyeing to maximise its user growth and revenue. In tandem with this, Sharma’s tech expertise amalgamated with his product-market fit building and scaling acumen will be instrumental in leveraging technology and scalability to establish Betterhalf as a leader in the wedding services market landscape.

“My focus will be on deploying technology for innovative customer acquisition, driving product-led growth, and optimising operations efficiency to bolster Betterhalf’s mission of offering personalised and stress-free weddings to its customers,” Aseem Sharma, head of growth and marketing, Betterhalf, said.

Prior to his stint at Betterhalf, Sharma most recently served at Navi as the head of growth and head of product for its lending vertical wherein he witnessed 0-1 (product-market fit building) and 1-10 (product scaling) and also drove monthly loan disbursals with a scale beyond Rs 1000 crore per month. Furthermore, being an alumnus of IIT Delhi and IIM Calcutta, he has also worked with global enterprises like Flipkart.

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