Tata 1mg and Vitonnix UK get into an exclusive partnership in India; Launch sublingual sprays

Tata 1mg and Vitonnix UK get into an exclusive partnership in India; Launch sublingual sprays

Tata 1mg, a digital healthcare platform, on Tuesday announced that it has entered into an exclusive partnership with Vitonnix UK to bring offerings to India.

According to the company’s press statement, they recently introduced a range of Vitamin Sublingual Sprays. This sublingual spray is applied directly under the tongue, thereby enabling the vitamins and supplements to be absorbed directly through the mucosal lining of the mouth which has a very rich blood supply, it added.

According to the company’s press statement, sublingual administration is a revolutionary approach to taking vitamins and health supplements, offering several key benefits:Rapid Absorption: Sublingual sprays get absorbed directly into the bloodstream through the mucous membranes under the tongue hence the vitamins are rapidly absorbed compared to other oral formulations (capsule/tablet/syrups).Increased Bioavailability: Sublingual delivery bypasses the digestive system thereby offering higher bioavailability than traditional tablets and capsules. This means that more of the vitamins/supplements are available in the bloodstream for utilization by the body.Convenience: These Sprays are convenient and easy to use, making them an excellent choice for individuals who have difficulty swallowing pills or capsules. They are also perfect for those with busy lifestyles.Precise Dosage: Each spray delivers a precise dosage of vitamins and ensures consistency in supplementation.

“As Tata 1mg, our primary focus has always been the well-being of our customers. We understand the importance of innovation in healthcare, and after meticulously evaluating Vitonnix UK’s extensive research and development efforts, we are confident that these Vitamin Sublingual Sprays will empower individuals to take charge of their health in a new and convenient way,” Saurabh Goel, Vice President – Category Management at Tata 1mg said.

According to the company, these Vitamin Sublingual Sprays represent a significant advancement in how individuals in India approach their nutritional needs. They offer a convenient, effective, and trusted solution that aligns with the evolving health preferences of consumers, the company claimed.

“We are thrilled to bring our state-of- the-art Vitamin Sublingual Sprays to India in partnership with Tata 1mg. This collaboration reflects our commitment to providing the Indian market with innovative health solutions that are both effective and convenient. Our partnership with Tata 1mg, India’s trusted digital healthcare brand, speaks volumes about the quality and credibility of our products,” Satish Subramani, Managing Partner for Vitonnix UK said in a statement.

The company also claimed that phase 2 of the launch promises the introduction of several groundbreaking products.