TATA AIG rolls out ‘Expect the Expected’ campaign featuring Ranbir Kapoor and Rohit Shetty

TATA AIG rolls out ‘Expect the Expected’ campaign featuring Ranbir Kapoor and Rohit Shetty

TATA AIG General Insurance Company, unveils its brand campaign ‘Expect the Expected’ featuring brand ambassador Ranbir Kapoor and filmmaker Rohit Shetty.

The campaign created by Martech network, Wondrlab, is designed to demystify the claims process for customers, as well as reassure them that TATA AIG will pay out their claims, without any unexpected deductions. Upholding the company’s long standing values, TATA AIG is dedicated to evaluating claims with a holistic perspective, as per terms and conditions.

“At TATA AIG, we strongly believe in delivering our promises and creating a hassle-free experience for all our policyholders. Through our campaign, we are trying to convey a very potent message – TATA AIG is not just about promises; it’s about delivering the expected and that includes a seamless claims experience,” Saurav Jaiswal, president and chief operating officer, TATA AIG General Insurance Company Limited, said.

“This campaign not only highlights our approach to claim settlements and our endeavour to simplify the often-complex processes involved, rendering the insurance experience more transparent and customer-friendly. It transcends being a mere initiative or campaign for us, it stands as our commitment to our customers. It is a pledge to be unwaveringly transparent and dependable partners in their journey,” Rajagopal Rudraraju, executive vice president and national head – accident and health claims, TATA AIG General Insurance Company, said.

TATA AIG has designed the ‘Expect the Expected’ campaign with a 360-degree approach, with television being the primary medium. In addition to this, the campaign video will be featured across the company’s social media channels and other various media platforms, including outdoor and print.

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